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Hits & Misses

Enjoy Life Sunbutter Crunch Soft and Chewy Snack Bar

April 1, 2008

gourmetretailer/photos/stylus/21931-20080401_hm_sunbutter.jpg
Here's a snack bar with a difference from a company that ensures that all their products are safe for those with gluten intolerance or celiac disease. This sunflower seed bar is different from most snack bars because it's not sweet -- a great alternative to chips or pretzels for those snackers who don't have a sweet tooth. On the downside, the Sunbutter Crunch is somewhat lacking in flavor. However, our biggest issue is the package labeling -- stating the products are "Allergen Free" on the label is just too misleading to consumers -- in tiny type it concedes "Free of all common allergens." We think it would be a more fair claim to inform consumers that the product does not contain any of the eight most common allergens (wheat, dairy, peanuts, tree nuts, eggs, soy, fish and shellfish) -- or casein, potato, sesame or sulfites -- which is enough of a claim in itself without giving consumers the impression of false safety that makes them feel they don't have to read the ingredients to be sure they are avoiding the specific allergens they need to. Retails for $4.50/5-oz. package containing five bars.

Taste: 22
Value: 19
Health: 13
Ingredients: 13
Preparation: 10
Appearance: 3
Packaging: 5
Total: 85

Enjoy Life
Schiller Park, Illinois
888-50-ENJOY
www.enjoylifefoods.com



Enjoy Life Sunbutter Crunch Soft and Chewy Snack Bar

April 1, 2008

gourmetretailer/photos/stylus/21931-20080401_hm_sunbutter.jpg

Here's a snack bar with a difference from a company that ensures that all their products are safe for those with gluten intolerance or celiac disease. This sunflower seed bar is different from most snack bars because it's not sweet -- a great alternative to chips or pretzels for those snackers who don't have a sweet tooth. On the downside, the Sunbutter Crunch is somewhat lacking in flavor. However, our biggest issue is the package labeling -- stating the products are "Allergen Free" on the label is just too misleading to consumers -- in tiny type it concedes "Free of all common allergens." We think it would be a more fair claim to inform consumers that the product does not contain any of the eight most common allergens (wheat, dairy, peanuts, tree nuts, eggs, soy, fish and shellfish) -- or casein, potato, sesame or sulfites -- which is enough of a claim in itself without giving consumers the impression of false safety that makes them feel they don't have to read the ingredients to be sure they are avoiding the specific allergens they need to. Retails for $4.50/5-oz. package containing five bars.

Taste: 22
Value: 19
Health: 13
Ingredients: 13
Preparation: 10
Appearance: 3
Packaging: 5
Total: 85

Enjoy Life
Schiller Park, Illinois
888-50-ENJOY
www.enjoylifefoods.com

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