GourmetRetailer Web
ABOUT US | CONTACT US | VENDOR LINK | MEDIA KIT | RSS
Editor's Choice

Kettle Foods Death Valley Chipotle Potato Chips

June 5, 2008

gourmetretailer/photos/stylus/28574-20080601_ec_kettlefoods.jpg
Normally I'm a purist when it comes to potato chips. I like them to be plain and well-made. They shouldn't ever be greasy and, to paraphrase the old TV ad, you shouldn't be able to eat just one. I was skeptical, then, when I received my "Death Valley Survival Kit" from Kettle Foods, makers of great potato chips (I usually buy the plain, "lightly salted" variety), that included a 9-ounce bag of Death Valley Chipotle Chips and a devilishly red plastic water bottle. I was first drawn to the great packaging, a burnt orange and mustard colored bag that is accented by quotes from those who participated in their fourth annual People's Choice campaign ("best dang chips to cross these lips…") in which consumers vote on what the next new flavor will be. Next were the chips themselves. I took the precaution of pouring myself a cold beer in anticipation of the heat that was to come. Turns out, the heat is more subtle than I expected (although they definitely are spicy), and the chips were absolutely delicious. I like heat from chiles, and I particularly like the flavor of the chipotle chile (actually a dried, smoked jalapeño), at once sweet and smoky and hot. I was glad I had the beer, however, not because the chips were so hot but because they went so well together. Kettle Foods have become masters of blending flavors for their chips. The flavors they use never overwhelm the taste of the potatoes and they are never the least bit greasy. In short, they are everything a potato chip should be. In addition, the company will donate $1 to the Death Valley Natural History Association for every Facebook user who downloads a special Death Valley temperature gauge that monitors the desert heat. The money goes to support the "Death Valley ROCKS" program and its mission of bringing city kids to the park to experience the natural world. For more information, call 503-364-0399 or visit www.kettlefoods.com.


Kettle Foods Death Valley Chipotle Potato Chips

June 5, 2008

gourmetretailer/photos/stylus/28574-20080601_ec_kettlefoods.jpg

Normally I'm a purist when it comes to potato chips. I like them to be plain and well-made. They shouldn't ever be greasy and, to paraphrase the old TV ad, you shouldn't be able to eat just one. I was skeptical, then, when I received my "Death Valley Survival Kit" from Kettle Foods, makers of great potato chips (I usually buy the plain, "lightly salted" variety), that included a 9-ounce bag of Death Valley Chipotle Chips and a devilishly red plastic water bottle. I was first drawn to the great packaging, a burnt orange and mustard colored bag that is accented by quotes from those who participated in their fourth annual People's Choice campaign ("best dang chips to cross these lips…") in which consumers vote on what the next new flavor will be. Next were the chips themselves. I took the precaution of pouring myself a cold beer in anticipation of the heat that was to come. Turns out, the heat is more subtle than I expected (although they definitely are spicy), and the chips were absolutely delicious. I like heat from chiles, and I particularly like the flavor of the chipotle chile (actually a dried, smoked jalapeño), at once sweet and smoky and hot. I was glad I had the beer, however, not because the chips were so hot but because they went so well together. Kettle Foods have become masters of blending flavors for their chips. The flavors they use never overwhelm the taste of the potatoes and they are never the least bit greasy. In short, they are everything a potato chip should be. In addition, the company will donate $1 to the Death Valley Natural History Association for every Facebook user who downloads a special Death Valley temperature gauge that monitors the desert heat. The money goes to support the "Death Valley ROCKS" program and its mission of bringing city kids to the park to experience the natural world. For more information, call 503-364-0399 or visit www.kettlefoods.com.

RECENT Editor's Choice

Drink Daddy
iceorb®
Mickelsen Gourmet Myrtleberries
Numi Organic Puerh Tea
Java-Gourmet Specialty Products
BACK TO EDITOR'S CHOICE HOMEPAGE »
Notes from Asia
More »
Financial Insights
More »
MORE CATEGORY FEATURES »
Gourmet Direct is a new service designed to put you in touch with leading companies - mining their resources on topics of interest and significance to you. Gourmet Direct provides you with immediate access to the most up-to-date products, services and information from an ever-expanding number of industry suppliers - from small companies to the largest corporations.
VISIT GOURMET DIRECT »
NPDLogoSmall Kitchen Electrics Show “Mass” Appeal
More »
Cast Iron Cookware Sales Sizzle
More »
MORE TRENDS »


Nielsen Retail Channels Group
 
Gourmet Retailer Home | Fine Food Magazine | Specialty Food Retailer News | Food Product Marketing | Food Industry Newsletter | Gourmet Kitchenware |
Gourmet Magazine Special Reports | Gourmet Food Trade Shows | Fine Food Recipes | Food Product Marketing Reports | Specialty Food Training | Ask the Culinary Experts | Culinary News RSS | About Gourmet Food Retailers | Contact Gourmet Retailer | Food Industry Magazine Sitemap

© 2008 Nielsen Business Media, Inc. All rights reserved. Terms of Use | Privacy Policy