The Homer Laughlin China Company announces an exclusive licensing agreement between its brand of FIESTA® Dinnerware and Tervis Tumbler; FIESTA insulated tumblers will make their debut in Tervis' booth at the Gourmet Housewares Show in San Francisco, Aug. 8-10, 2009, booth #3355.

"We are pleased to announce the addition of Tervis Tumbler to the FIESTA family of licensed products," says Rich Brinkman of FIESTA Dinnerware. "Like the dinnerware brand, Tervis enjoys a strong customer following. The partnership is a natural extension of our quality line of licensed products, which now includes everything from cutlery to glassware, linens, flatware and more. The insulated tumblers truly round out the brand."

Sharing a similar long-term history of American-made products, Tervis Tumbler, headquartered in North Venice, Fla., has been producing insulated tumblers since 1946; FIESTA Dinnerware has produced its colorful dishes since 1936 (and Homer Laughlin has been in business since 1870).

"We expect the partnership between us to be an overwhelming success," says Laura Spencer, CEO, Tervis Tumbler. "FIESTA is a well-respected brand name that represents the American-made tradition that we, too, pride ourselves on. This, in addition to a shared expectation of exceptional quality, will bring an exciting product to new and existing customers alike."

Known for the company's stylish designs that are full of personality, Tervis' line for FIESTA will feature the signature 'dancing lady.' Additional items will be available in various multicolored 'wrap' styles that envelope the inner lining of the insulated tumblers.

FIESTA insulated tumblers will be sold in the following five sizes: 12 ounces (the size of a double old-fashioned glass), 10-ounce JR-T® (which is slender and tall), 16 ounces (the most popular size), 17-ounce mug, and 24-ounce Big-T® (cleverly designed to fit into a standard-sized drink holder).

Tervis Tumblers are virtually indestructible and guaranteed for life. They are microwave-, dishwasher- and freezer-safe.

Double-walled insulation keeps hot drinks hotter or cold drinks colder longer than traditional drinkware. The tumblers are constructed of a material that resists scratching and discoloration, won't retain odors like most plastics, and offers the clarity and brilliance of glass, yet is safe and practically indestructible.

Look for FIESTA tumblers and ice buckets in stores and online as early as fall 2009 and online at www.homerlaughlin.com and www.tervis.com. Retail price is as follows: tumblers range from $15 to $24; Ice Bucket $50.