Oldways' Mediterranean Foods Alliance (MFA) is the new face of Med Mark. The Alliance is a natural next step for the Med Mark (a boldly designed packaging symbol developed to help shoppers quickly find and purchase healthy Mediterranean foods and drinks on crowded grocery store shelves) and works closely with health professionals, media, and scientists to bring the Mediterranean Diet to more homes, supermarkets, restaurants -- everywhere Americans eat.

Oldways introduced Med Mark just eight short months ago and shoppers can now find the Med Mark on more than 150 Mediterranean products including avocado oil, hummus, olives, pastas and almonds.

Current MFA members include: Lucini Italia, International Collection, Lactalis, Sabra, Gnar Juice, California Avocado Commission, Gaea, The California Tree Fruit Agreement, Villa Cappelli, RiceSelect, Divina, Agora Foods International, Al Wadi Al Akhdar, The Cheeses of France, and Lindsay Olives.

Some of the exciting new events include Olways' nationwide Mediterranean Diet supermarket campaign, entitled “From your Cart to your Kitchen,” which provides retailers with an interactive, turnkey kit to help shoppers locate authentic Mediterranean Diet products when they shop, along with cooking and usage tips.

For more information, visit www.oldwayspt.org