
The Institute for Responsible Technology (IRT) launched a new Web
site this week,
www.nonGMOShoppingGuide.com,
which takes the guesswork out of how to avoid genetically modified
organisms (GMOs) and gene-spliced food products. With polls
indicating that nine out of 10 Americans want GMOs labeled, the
site's brand vs. brand comparison is expected to have a significant
influence in shifting the choices shoppers make in
supermarkets.
The site was developed for the 53 percent of Americans who say they
would avoid GMOs if labeled. It lists popular brands that don't use
ingredients from the eight GM crops such as GM soy and corn. It
also lists dairy products that don't allow the controversial GM
bovine growth hormone.
IRT's executive director Jeffrey Smith, who hears from thousands of
consumers on trips around the United States, frustrated at the lack
of labeling, says, "Our new Web site gives consumers back the power
to make an informed choice."
Maria Emmer-Aanes, director of marketing and communications for
Nature's Path, North America's No. 1 organic cereal manufacturer,
says, "We have been at the forefront of the organic food movement
since the inception of the company almost 25 years ago, and have
never supported the use of GMO ingredients." She says, "We are
extremely concerned about transparency and letting consumers make
an informed choice about whether or not they eat GMOs, so we
applaud the creation of this resource and are happy to be listed on
the Web site."
Find more information on GMOs at
www.HealthierEating.org.
New Site Sources Non-GMO Foods
Dec 1, 2009

The Institute for Responsible Technology (IRT) launched a new Web site this week,
www.nonGMOShoppingGuide.com, which takes the guesswork out of how to avoid genetically modified organisms (GMOs) and gene-spliced food products. With polls indicating that nine out of 10 Americans want GMOs labeled, the site's brand vs. brand comparison is expected to have a significant influence in shifting the choices shoppers make in supermarkets.
The site was developed for the 53 percent of Americans who say they would avoid GMOs if labeled. It lists popular brands that don't use ingredients from the eight GM crops such as GM soy and corn. It also lists dairy products that don't allow the controversial GM bovine growth hormone.
IRT's executive director Jeffrey Smith, who hears from thousands of consumers on trips around the United States, frustrated at the lack of labeling, says, "Our new Web site gives consumers back the power to make an informed choice."
Maria Emmer-Aanes, director of marketing and communications for Nature's Path, North America's No. 1 organic cereal manufacturer, says, "We have been at the forefront of the organic food movement since the inception of the company almost 25 years ago, and have never supported the use of GMO ingredients." She says, "We are extremely concerned about transparency and letting consumers make an informed choice about whether or not they eat GMOs, so we applaud the creation of this resource and are happy to be listed on the Web site."
Find more information on GMOs at
www.HealthierEating.org.