ASA-Selection is forging ahead in the U.S. market with its first wholly owned sales and distribution company this March in an effort to build North America into its fifth-largest export market over the next five years. As a global player, ASA-Selection covers markets worldwide with constantly new and innovative products, and is represented in 80 countries, through distributors or agencies. To build the strategy and distribution, ASA GmbH has partnered with NGL Associates and its owner Nils Goran Lindblad as an operation manager during a two-year build-up phase.

ASA-Selection US Inc. will operate through an agreement with Leman USA, in Sturtevant, with a full-service agreement they have for foreign companies.

"We are very happy [at] the possibility to build our U.S. market, together with a person who knows the European companies' way of thinking, and at the same time, [has had] 15 years experience of the American market; and [we are] looking forward to our first show in Chicago where we present 250 of our top sellers, stocked and shipped from our U.S. distribution center from April 1," said Yvonne Schubkegel, founder of ASA-Selection.

Founded 30 years ago in Hoehr-Grenzhausen, the company is one of the leading companies in the industry. The recipe for success of the founder and designer Yvonne Schubkegel from the very beginning has been the focus on the philosophy of "simple shapes and colors."

For more information, e-mail contact@asa-selection.com or contact Nils Goran Lindblad at 845-731-9566 or nils.lindblad@nglassociates.com.