GourmetRetailer Web
ABOUT US | VENDOR LINK | SUBSCRIBE | ADVERTISE | RSS
SaveE-mailPrintMost PopularRSSReprints



A Touchdown for Beer

Jan 26, 2010

With this year's Super Bowl teams just determined, another type of competition is brewing in homes, supermarkets and liquor store aisles across the country: which beers should we buy for Super Bowl Sunday? Mintel, a leading market research company, dissects people's beer-drinking habits to see which brands and bottles are most likely to come home victorious.

Domestic Vs. Imported
Chugging down an ice-cold brew during the game is an all-American pastime, and it turns out many Americans opt for domestic beers over imported brands. Nearly half of Mintel's beer-drinking survey respondents (44 percent) said they prefer domestic beer, with another 13 percent saying their preference lies with domestic microbrews or craft beers. Only 24 percent said they prefer to drink imported beer. What's behind this preference? Taste and loyalty: 42 percent say domestic "just tastes better" than imported, and 53 percent report being "very loyal" to domestic beer.

Light Vs. Regular
Health and diet trends encouraging people to consume fewer calories have struck a chord with beer drinkers. Nearly a quarter of domestic beer drinkers (24 percent) say they drink light beer all the time, while another 26 percent say they drink it most of the time. But for imported beer, the tables turn: 91 percent of imported beer drinkers say they drink regular compared to only 37 percent who drink light or low-calorie imported beer.

Men Vs. Women
Men definitely dominate the beer world: 60 percent drink it compared to only 36 percent of women (who are more likely to drink spirits or wine). So, what do men want? Full-flavored beer. Over half of men (51 percent) say they look for full-flavored brews, compared to 42 percent of women who seek out lighter-flavored beers. Men are also less interested in low-calorie beer (21 percent) than women (33 percent).


A Touchdown for Beer

Jan 26, 2010

With this year's Super Bowl teams just determined, another type of competition is brewing in homes, supermarkets and liquor store aisles across the country: which beers should we buy for Super Bowl Sunday? Mintel, a leading market research company, dissects people's beer-drinking habits to see which brands and bottles are most likely to come home victorious.

Domestic Vs. Imported
Chugging down an ice-cold brew during the game is an all-American pastime, and it turns out many Americans opt for domestic beers over imported brands. Nearly half of Mintel's beer-drinking survey respondents (44 percent) said they prefer domestic beer, with another 13 percent saying their preference lies with domestic microbrews or craft beers. Only 24 percent said they prefer to drink imported beer. What's behind this preference? Taste and loyalty: 42 percent say domestic "just tastes better" than imported, and 53 percent report being "very loyal" to domestic beer.

Light Vs. Regular
Health and diet trends encouraging people to consume fewer calories have struck a chord with beer drinkers. Nearly a quarter of domestic beer drinkers (24 percent) say they drink light beer all the time, while another 26 percent say they drink it most of the time. But for imported beer, the tables turn: 91 percent of imported beer drinkers say they drink regular compared to only 37 percent who drink light or low-calorie imported beer.

Men Vs. Women
Men definitely dominate the beer world: 60 percent drink it compared to only 36 percent of women (who are more likely to drink spirits or wine). So, what do men want? Full-flavored beer. Over half of men (51 percent) say they look for full-flavored brews, compared to 42 percent of women who seek out lighter-flavored beers. Men are also less interested in low-calorie beer (21 percent) than women (33 percent).

RECENT News

Stagnito Acquires Nielsen Business Media’s The Gourmet Retailer
Biggby Coffee Celebrates its 15th Birthday This Month
All Things Organic, Natural Products Expo East to Co-Locate
First ALDI Texas Stores to Open March 18
Rolling Pin Kitchen Emporium Welcomes Virginia Willis
BACK TO NEWS HOMEPAGE »
MORE »
comments powered by Disqus
"New Frugality" May Be Enduring Feature of Post-Recession Economy
More »
41 Madison To Be Part of Gormley Installation
More »
MORE CATEGORY FEATURES »
Gourmet Direct is a new service designed to put you in touch with leading companies - mining their resources on topics of interest and significance to you. Gourmet Direct provides you with immediate access to the most up-to-date products, services and information from an ever-expanding number of industry suppliers - from small companies to the largest corporations.
VISIT GOURMET DIRECT »
Editor's Choice 2010: Welcoming New & Old
More »
September/October 2009 Editor’s Choice
More »
MORE PRODUCTS »


Nielsen Retail Channels Group
 
Gourmet Retailer Home | Fine Food Magazine | Specialty Food Retailer News | Food Product Marketing | Food Industry Newsletter | Gourmet Kitchenware |
Gourmet Magazine Special Reports | Gourmet Food Trade Shows | Fine Food Recipes | Food Product Marketing Reports | Specialty Food Training | Ask the Culinary Experts | Culinary News RSS | About Gourmet Food Retailers | Food Industry Magazine Sitemap

© 2010 Nielsen Business Media, Inc. All rights reserved. Terms of Use | Privacy Policy