Many U.S. consumers are leaving the plastic in their wallets in
favor of cash and debit cards, MSNBC/The Associated Press reports.
A big factor is less credit available as major card issuers cut
spending limits and raise fees even for customers who pay their
bills on time.
The shift ends Americans' long love affair with credit cards and is
one of the changes in consumer behavior that has emerged since the
financial meltdown that could depress consumer spending this
holiday season and affect shoppers' habits long afterward.
Particularly during holiday seasons past, shoppers could count on a
pile of plastic to give them the extra financing needed to splurge
on presents before they had to face the bills in January or
later.
But even when the economy recovers and credit loosens up, analysts
say Americans -- shaped by what could be a deep and long-lasting
recession -- are likely to stick with buying only what they can
afford just as their parents or grandparents did after the Great
Depression, the article reports.
One sign of how strapped consumers are for credit -- and buying
only what they have the cash for -- is that for the first time in
17 years, Penney's has seen swings in spending around payday cycles
over the past three months.
That's common for discounters like Wal-Mart, but a rarity for a
mall-based department store -- suggesting that Penney's
middle-income customers are feeling the pinch as well. Ken Hicks,
Penney's president and chief merchandising officer, noted that the
chain hasn't seen swings in spending around payday since about
1991, when the United States was entering a recession.
At Wal-Mart, the volatility in spending around payday -- a drop in
spending in the days before, followed by spending bursts right
afterward -- has become even more pronounced since September. Chief
Financial Officer Tom Schoewe told The Associated Press that
shoppers are now unable to buy even necessities in the few days
before payday.
Such swings became more dramatic last fall, but subsided when
shoppers received their government rebate checks this past spring.




