Cuisinart, a leader in the housewares industry and a definitive culinary resource for home cooks, has joined the Facebook community. The company's open Facebook group was created to provide consumers with a forum in which to share ideas and recipes, and a quick and easy way to ask questions about their Cuisinart products.

Cuisinart's Facebook group fosters an interactive experience with a discussion board that allows nearly 3,000 Cuisinart Facebook fans to converge and share information on entertaining, cooking trends, recipe ideas and anything else food-related. The group gives consumers a way to access Cuisinart's culinary expertise, while participating in an ongoing series of company contests and events. For instance, the Cuisinart Facebook group is currently featuring the "Get Cooking! Recipe Contest," in which home cooks are invited to submit their own recipes to be created and judged by the company's chefs. The winner will receive a "Go Healthy & Green" Collection of products, comprised of a Vertical Rotisserie, a PowerEdge 700 Blender and a 12-Piece GreenGourmet™ Cookware set.

Cuisinart's new Facebook group is part of the company's extensive Web marketing program that encompasses "how-to" video recipes on the Cuisinart Web site, a dedicated Stand Mixer blog (http://www.cuisinartstandmixer.com/blog/) and baby blog (http://www.cuisinart.com/baby/blog/), and an online recipe widget that consumers can download directly onto any Mac or Windows-based computer desktop for access to Cuisinart's podcasts, recipe box and videos.