Vita-Mix Corporation, the company that invented the infomercial in 1949, is launching Pitch Me!, a nationwide contest in search of a new television personality to demonstrate the Vita-Mix blender, the innovative kitchen appliance that inspires creativity and healthy living.

As the company searches for the next great infomercial star, consumers are invited to submit a video of their best Vita-Mix demonstration pitch to www.VitamixTV.com between Nov. 1 and Dec. 31, 2009.

The winner of the Pitch Me! contest will receive a $10,000 cash prize and may even star in future Vita-Mix television advertising. There are over $20,000 in total cash prizes.

"This fun viral marketing promotion will create a positive buzz in the blogosphere, Vita-Mix Web sites and social networking sites, which will build awareness and sales during the busy holiday season. This will be a big bonus for retailers," said Dan Koch, Vita-Mix sales manager of the retail/dealer division.

Contestants will be judged based on artistic merits, selling skills including on-camera persuasive ability, and entertainment value.

Judges will select finalists between Jan. 1 and Jan. 5, 2010. Vita-Mix enthusiasts are invited to vote for their favorite finalists' videos between Jan. 11 and Jan. 20, 2010.

The winners will be announced on Jan. 26, 2010.

For more information on the contest, including complete rules, visit the Pitch Me! Web site at www.VitamixTV.com. For more information on Vita-Mix, call 877-848-2649 or visit www.theprofessionalseries.com.