The Market, a new supermarket with Old-World charm, has opened in Plymouth, Mass. The upscale gourmet food store features vintage barn-style architecture and rustic décor.

Designed by Design Services Group (DSG), a subsidiary of SUPERVALU, simplicity was key. "We wanted The Market's environment to be inviting and authentic, but not over-the-top," said creative director Harry Steen. "We were careful to make sure that the look did not overpower the food."

DSG enlisted a local craftsman to provide vintage sandblasted wood signage, a style common to 19th century New England. The store's flooring is split between vinyl hardwood and dyed concrete slabs with a weathered matte finish made to look like worn leather. Other notable design elements include a hayloft-style bakery and cheese island, aisle end-caps modeled after old farmhouse bureaus and a custom 16-foot ceiling fan that circulates air throughout the store.

Dramatic spotlighting completes the store's look with warm gondola lights lining the shelves. DSG also employed directional spotlighting to focus shoppers' attention on select fixtures and merchandise.

Despite the space limitations of this small-format store, DSG Equipment Services selected a complement of specialty service equipment, enabling The Market to provide full-service deli and meats, along with prepared foods and fresh produce.