Convenience Still Top Order for Younger Diners
Jan 28, 2010
Restaurants and foodservice establishments serving up convenience
are poised to do well in this post-recession economy. A new report
from Mintel suggests that although value has become the mantra of
many contemporary diners, convenience still resonates with the
out-to-eat crowd, especially those under age 34.
Over half of younger adults rank a restaurant's proximity to their
workplace as very important/important when selecting where to dine
(62 percent of 25-34s and 55 percent of 18-24s, vs. 41 percent of
all respondents). The ability to order online ahead of time is also
essential to young, time-strapped consumers (31 percent of 25-34s
and 24 percent of 18-24s, vs. 19 percent overall). The younger
demographics also rank extended hours (i.e. late-night) and speed
of service highly in their restaurant selection processes.
"Though value remains important to diners in this economy, our
survey reveals convenience may be equally as important. Young
adults and young families, especially, are pressed for time, making
restaurants an easy and often necessary solution for meals. As
foodservice establishments struggle for revenue, improving
convenience may help them get diners in the door," stated Chris
Haack, senior analyst at Mintel.
While 43 percent of respondents told Mintel they've cut spending on
delivery and takeout this year, approximately one in six
18-34-year-olds say they're spending more on these convenient
services compared to 2008. In the past three months, 18-34s were
twice as likely as the general population to have ordered delivery.
Approximately 30 percent of them picked up food from a restaurant,
compared to 20 percent of all respondents.
Restaurants make mealtime easier, especially for 25-34-year-olds,
many of whom work full-time or have young children. Nearly half (49
percent) say they dine at casual restaurants because they're too
tired to cook, while 40 percent do so because they have no time to
prepare a meal. (This compares to 40 percent and 30 percent of all
respondents, respectively.)
But special occasions, food quality and socialization remain top
reasons that younger adults go to restaurants. "Restaurant usage is
truly integrated into the lifestyles of adults under age 34. Many
people value the fact that they can get quality food with minimal
effort at a restaurant. As a bonus, they can spend that mealtime
with friends or family," commented Haack.
Convenience Still Top Order for Younger Diners
Jan 28, 2010
Restaurants and foodservice establishments serving up convenience are poised to do well in this post-recession economy. A new report from Mintel suggests that although value has become the mantra of many contemporary diners, convenience still resonates with the out-to-eat crowd, especially those under age 34.
Over half of younger adults rank a restaurant's proximity to their workplace as very important/important when selecting where to dine (62 percent of 25-34s and 55 percent of 18-24s, vs. 41 percent of all respondents). The ability to order online ahead of time is also essential to young, time-strapped consumers (31 percent of 25-34s and 24 percent of 18-24s, vs. 19 percent overall). The younger demographics also rank extended hours (i.e. late-night) and speed of service highly in their restaurant selection processes.
"Though value remains important to diners in this economy, our survey reveals convenience may be equally as important. Young adults and young families, especially, are pressed for time, making restaurants an easy and often necessary solution for meals. As foodservice establishments struggle for revenue, improving convenience may help them get diners in the door," stated Chris Haack, senior analyst at Mintel.
While 43 percent of respondents told Mintel they've cut spending on delivery and takeout this year, approximately one in six 18-34-year-olds say they're spending more on these convenient services compared to 2008. In the past three months, 18-34s were twice as likely as the general population to have ordered delivery. Approximately 30 percent of them picked up food from a restaurant, compared to 20 percent of all respondents.
Restaurants make mealtime easier, especially for 25-34-year-olds, many of whom work full-time or have young children. Nearly half (49 percent) say they dine at casual restaurants because they're too tired to cook, while 40 percent do so because they have no time to prepare a meal. (This compares to 40 percent and 30 percent of all respondents, respectively.)
But special occasions, food quality and socialization remain top reasons that younger adults go to restaurants. "Restaurant usage is truly integrated into the lifestyles of adults under age 34. Many people value the fact that they can get quality food with minimal effort at a restaurant. As a bonus, they can spend that mealtime with friends or family," commented Haack.
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