Mason Cash, a revered line of kitchenware favored by the British royal household, is returning to American shores August 2009, after several years' absence. Bruce Mannis, president of Pacific Merchants, was asked to launch this British invasion as exclusive U.S. importer and distributor.

Mannis is taking on the charge with availability expected Aug. 1 complete with aggressive retail promotions being offered for the relaunch. The range will be highlighted at the Gourmet Housewares Show in San Francisco.

"When I was a boy, my mother -- a devotee of Julia Child's PBS show -- purchased a set of Mason Cash mixing bowls and pudding basins. When she used the bowls, she felt as if she were cooking with her culinary idol," says Mannis. "I can't tell you how many times I helped my mom mix batter in those bowls for scones, crepes and Aunt Fanne's famous fudge brownies."

The origins of Mason Cash can be traced back to the heart of Derbyshire, England, in around 1800. Mason Cash ceramics were made from 'white and cane' glazed earthenware, also known as 'yellow ware' due to the color of the local clay. The pottery was run by a series of master potters, of whom the most colorful was 'Bossy Mason.' Tom Cash acquired the pottery in 1901, and renamed the company Mason Cash and Co. Now manufactured in Portugal, the range is especially known for its traditional mixing bowls and white "pudding basins."

Microwave- and dishwasher-safe, these rimmed bowls maintain a tight seal with plastic wrap and are ideal for steaming. A full complement of cane bakeware completes the line, with square, rectangular and oval baking dishes that are fully oven-, freezer-, microwave- and dishwasher-safe.

Pacific Merchants Trading Company, established in 1992, is a leading importer and wholesale distributor of housewares, gift and tabletop items. For more information about Mason Cash, e-mail info@pacificmerchants.com.