Years of excess and good times have left a residue of "disquiet,
economic and political change," said Gareth Ackerman, chairman of
South African retailer Pick n Pay Holdings, on the first day of the
recently completed 53rd World Food Business Summit.
The Summit, sponsored by CIES, brought together more than 650 CEOs
and senior managers of the world's food and consumer goods
retailers and manufacturers from 40 countries for three days of
networking and thought leadership. Speakers on the first day of the
event included Pierre Olivier Beckers, chairman of CIES -- The Food
Business Forum and president and CEO of Belgium-based international
retailer Delhaize Group; Dr. Michael Mandelbaum, a professor at the
Johns Hopkins School of Advanced International Studies; Professor
Robert Watson, chief scientific advisor for the U.K. Department for
Environment, Food & Rural Affairs (DEFRA); and Steven Burd,
chairman of U.S. grocery retailer Safeway.
Ackerman, who also served as chairman of this year's summit, also
said: "As players in the industry, we must guard against our
primary role being denuded: our role is to look after the interests
of the consumer. We can never take that trust relationship for
granted." Ackerman concluded players should do all they can to
enhance that trust, while industry collaboration should focus on
consumer rights and result in lower cost and a safer, more
sustainable food chain.
Beckers of the Delhaize Group emphasized the current economic
crisis should be addressed with optimism, not fear. "The financial
crisis will punish those who refuse to adapt. If you can keep your
humor and your optimism, and summon original and fearless thought,
then you have already won half the battle," said Beckers. He added
the food business would benefit from the fact that food purchases
can't be postponed the way some nonfood purchases can.
Mandelbaum noted the global economy remains at risk. Among those
risks are that the various cures employed by governments will be
inadequate, the enormous debt created by the U.S. government will
create crippling inflation and that turbulent times will lead to
economic nationalism and protectionism.
However, he pointed out, "The worst didn't happen" -- the system
didn't collapse and banks are beginning to make loans again.
Recession across the world will have "a purging and reorganizing
effect." Some sectors will decline, and manpower and capital will
refocus on other sectors. "In the long term, this will raise GDP.
In the short term, it will be painful for those who lose their
jobs," he said.
Demand for food will double within the next 25 to 50 years,
primarily in developing countries, said Watson of the U.K.
Department for Environment, Food and Rural Affairs. At the same
time, crop yields are projected to decline by as much as 20 percent
by 2020 due to climate change, and animal diseases are likely to
spread more quickly.
Biofuels and Genetically Modified Products
The challenges are to produce, region by region, the diverse array
of crops, livestock, fish, forests, biomass (for biofuels) and
commodities needed over the next 50 years, in an environmentally
and socially sustainable manner. In some cases, the technology to
achieve this already exists: "We do not need genetically modified
(GM) food to feed the poor in Africa today," Watson said. But in
other cases, success will depend on the development of new and
emerging biotechnology, such as GM, which can potentially help with
productivity, drought, temperature and pest resistance. However,
the technology continues to concern some consumers and governments.
"I see very little evidence of health risks," Watson said; however,
he warned against making generalizations. "Consumers will need to
see real benefits before GM products are accepted in Europe," he
said.
Universal Health Care Insurance
Safeway chairman Burd is among the vanguard of retailers,
manufacturers and drug companies that are looking for a seat at the
table in discussing health care reform. In the United States, the
cost of health care is increasing as a percentage of GDP, while 15
percent of the population has no health insurance. Lowering the
cost of health care requires improving the general health of the
population and increasing the efficiency of the health care
system.
"All Americans should be required to have insurance," Burd said.
However, if individuals were obliged to pay the full cost of
"unhealthy behavior," they would be motivated to change. These
ideas form the basis of Burd's "market-based health care reform,"
for which he is lobbying U.S. policy makers via the Coalition to
Advance Healthcare Reform (CAHR), which he founded. Members include
Coca-Cola Enterprises, PepsiCo and Hershey, along with
pharmaceuticals companies GlaxoSmithKline, Pfizer and Merck. Burd
contends all health care plans should include differential premiums
and thus incorporate incentives for "healthy behavior." He projects
the plan would achieve health care cost savings of $800
billion.
CIES, which produces the World Food Forum, also revealed it was
merging with the Global CEO Forum and the Global Commerce
Initiative (GCI), two global retailer and manufacturer
collaborative platforms. The new organization will be called The
Consumer Goods Forum and be governed by a board of directors
consisting of an equal number of manufacturers and retailers. The
new group will be headquartered in Paris.
— Nielsen Business Media





